The Blog
what we’re seeing
You’re at the helm. We’re here to help you steer.
We believe the best marketing starts with empathy, is rooted in science, and evolves through constant testing and learning. Around here, we don’t just ride the wave. We dig deep, ask hard questions, and challenge the status quo.
In this blog you will see strategies, bold ideas, and the occasional hot take to help you create marketing that’s effective, innovative, inclusive, and wildly creative.
Because smooth seas never made standout brands..and basic isn’t anywhere on our horizon.
Advocating For Women's Equal Pay
This blog is a call to action for women navigating negotiations, for allies in positions of power, and anyone ready to challenge the outdated systems that were not built with equity in mind. Learn how to advocate for fair pay and the steps we can all take to close the gap.
Make Your Linkedin Work For You
Being active on LinkedIn isn’t just a nice-to-have anymore, it’s a competitive advantage. If you’re not showing up, someone else is. Are you making LinkedIn work for you, or are you leaving opportunities on the table?
Your Google Business Profile Matters
Your Google Business Profile (GBP) is one of the most powerful (and free!) tools to attract local customers. When your Google Business Profile is fully optimized, you’ll notice an increase in leads, phone calls, and foot traffic to your business.
The Psychology of Referral Marketing
Being active on LinkedIn isn’t just a nice-to-have anymore, it’s a competitive advantage. If you’re not showing up, someone else is. Are you making LinkedIn work for you, or are you leaving opportunities on the table?
LinkedIn Content 101: Articles vs. Posts
In this blog, we break down when to use quick, engaging LinkedIn posts (think of them like Instagram Stories or Facebook updates) versus in-depth, long-form articles (your opportunity to showcase expertise, like a well-researched blog or YouTube deep dive).
Meaningful Action for Black Inclusion
Black History Month is more than just a celebration. It’s a call to action. Supporting the Black community in business means going beyond performative gestures and committing to real, lasting change. Allyship is something we build into our everyday practices, not just in February.
How UGC Transformed My Marketing
In this blog, I share how UGC helped me re-learn the art of connecting with audiences on a deeper level, without the perfection or polish big brands rely on. This experience will give you actionable insights and a fresh perspective.
Why Inclusive Marketing Matters
By embracing diversity and creating content that reflects the full spectrum of people you want to serve, you can build stronger connections. When every customer feels seen and valued, you’re not just closing the gap, you’re building trust, loyalty, and a deeper sense of community.
2025 Event Marketing Trends To Watch
Discover 10 must-know trends that can help small businesses create unforgettable experiences. Overcome challenges like limited budgets, audience engagement, and sustainability demands. Learn how to create impactful, inclusive experiences that connect.
2025 Content Calendar Creation Guide
Feeling overwhelmed by content planning? Don’t worry, that’s a perfectly normal feeling, but you’ve got this! With Q1 2025 just around the corner, now’s the perfect time to create a content calendar that keeps your marketing organized, consistent, and impactful.
Refreshing Your Marketing Strategy
When was the last time you gave your marketing strategy a proper tune-up? Even the best plans can lose traction without regular check-ins and adjustments. This blog walks you through a practical, evidence-based approach to refresh your 2025 strategy.
Get Started With Email Marketing
You may not have a big marketing team or unlimited resources but that doesn’t mean you can’t make a big impact. Email marketing can be a game-changer for engaging your audience, building stronger customer relationships, and driving real results.
Break Through Your Marketing Plateau
Feeling like your business is stuck in place, even though you’re working harder than ever? You’re not alone. Many small business owners hit a growth plateau when DIY marketing stops delivering results. In this blog, we break down the signs it’s time to bring in a pro.
Stand Out At 2024 Holiday Markets
Holiday markets are a golden opportunity to showcase your products, connect with local shoppers, and boost your sales during the busiest shopping season of the year. But with so many vendors competing for attention, it’s essential to stand out.
Drive More Online Holiday Sales
With so many customers turning to online shopping for gifts, this is your moment to shine. Competition is fierce, and standing out is about creating an exceptional online shopping experience that grabs attention, builds trust, and drives conversions.
Small Business Saturday Tips
To help you make the most of Small Business Saturday, we’ve put together tips that will drive foot traffic, boost sales, and create a buzz around your brand. We’ll cover creative ways to connect with your audience and create a top notch experience.